KNITTING BRANDS FIND NEWER OPPORTUNITIES IN INVESTING IN DESIGNERS
November 23rd, 2022
Knitwear brands have been progressively investing in mentorship and incubation programmes, hoping the resulting inspiration will widen their offer with creative products, reach more consumers and promote innovation in their work methods.
London - one of the big four fashion cities, alongside Paris, New York, and Milan - is this month (November) hosting the first collection of products made through the Atelier100 hyperlocal hothouse programme, at the brand’s retail store in Hammersmith (west London) (1).
Atelier100, co-created by the Swedish retail brands ...
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