KISAN GROUP STARTS MAKING SALTY SNACKS
March 15th, 2014
India’s cement and agricultural equipment maker Kisan Group has entered the processed food business, making salty snacks in Gujarat. “All our products…have a shelf life of more than three months,” said Mr Ketan Tanna, chief marketing manager of Vadalia Foods, the brand sellingl these products. Examples include dried snacks such as ‘moong dal’ (mung bean), channa dal (chickpeas), and murmura (puffed rice).Mr Tanna said these products will be sold in two small pack sizes costing Indian Rupees INR5 (USD 0.08) and INR10 (USD 0.16), and a bigger third pack ...
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