KIRIN BEER TO TEST MARKET NEW BEER IN THE USA
January 1st, 2011
BY WANG FANGQING
Major Japanese brewer Kirin Brewery Company is to test the American market its non-alcoholic beer 'Free' in March. Priced between US dollars USD3 to USD5 per bottle (334ml), 'Free' will be initially sold in over 1,000 restaurants in west coast cities, notably Los Angeles, with motorists a key target. "According to our research, the US, as a highly motorised country, holds a huge potentialmarket for alcohol-free beer," said a Kirin spokesman. He added, should feedbackbe positive, Kirin would expand the trial to other parts of the US. ...
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