KFC CAMPAIGN
November 1st, 2003
BY PHILIP FINE
KFC says consumers should no longer feel guilty about eating fried chicken. It has launched a US advertising campaign that claims KFC can actually be part of a healthy lifestyle. The new adverts say other fast-food items such as Burger King's Whopper are less healthy, saying KFCs chicken breasts contain half the fat and calories.
ENDS
KFC says consumers should no longer feel guilty about eating fried chicken. It has launched a US advertising campaign that claims KFC can actually be part of a healthy lifestyle. The new adverts say other fast-food items such as Burger King's Whopper are less healthy, saying KFCs chicken breasts contain half the fat and calories.
ENDS
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