KENYAN GRADUATES IN CANADA USE UNIVERSITY TRAINING TO CREATE HOME COUNTRY-BASED INFLUENCER-BASED MARKETING PLATFORM

AS every small business owner knows, marketing and sales is a tough task, especially when the day-to-day delivery of services to existing clients takes up so much time. Hiring a full-time marketer is also beyond the means of most small businesses. But the reality is that in the social media age, there are many online influencers willing and able to promote a product, service or company, and plenty of freelance content audiovisual and text creators who can help craft marketing messages. The difficulty is putting these businesses, influencers and creatives ...


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