KENT
June 1st, 2002
BY MARK ROWELAUNCHED in America in 1954, Kent is now sold in more than 70 countries and remains the pioneer of the micronite filter. BAT's premier free-standing lights brand has been earmarked to add competency to BAT's portfolio in the premium, lights and Adult Smokers Under the Age of 30 (ASU30) segment of the market. In the three years since Kent was re-launched, volume growth has risen significantly. This marketing push was held in four geographically and culturally distinct areas - Chile, Russia, Romania and Hong Kong - and volume growth has risen by 50 per ...
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