KENT

BY MARK ROWELAUNCHED in America in 1954, Kent is now sold in more than 70 countries and remains the pioneer of the micronite filter. BAT's premier free-standing lights brand has been earmarked to add competency to BAT's portfolio in the premium, lights and Adult Smokers Under the Age of 30 (ASU30) segment of the market. In the three years since Kent was re-launched, volume growth has risen significantly. This marketing push was held in four geographically and culturally distinct areas - Chile, Russia, Romania and Hong Kong - and volume growth has risen by 50 per ...


Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.