KEEPING COMPETITIVE KEY TO GROWTH IN MEAT MARKET, SAYS COPA-COGECA HEAD
April 1st, 2016
How to remain competitive in the face of falling meat consumption is the main challenge facing the meat and livestock industry today, Pekka Pesonen, secretary general of European Union (EU) farmers’ organisation Copa-Cogeca, has told GlobalMeatNews.
In an exclusive interview held as the EU body launched its #livestockcounts #enjoyagrifood campaign, promoting quality European meat consumption, Pesonen said: “We must ensure the added value of eating high quality meat as part of a balanced diet is communicated effectively to the consumer.”
The two-year ...
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