JUST THE ANSWER – KIT KAT JAPAN BRAND MANAGER INTERVIEW
March 1st, 2010
BY GAVIN BLAIR
Nestlé has been particularly innovative in the promotion of Kit Kat in Japan, with new and novel flavours being introduced alongside novel marketing campaigns. Just-food's Gavin Blair spoke to Mr Yuji Takeuchi, Kit Kat brand manager at Nestlé Japan, to discover some of his marketing sophistry. And whilst Takeuchi was occasionally just too polite and inscrutable, he let some intelligence slip, giving insight onto how this brand department has secured significant success.
just-food: Could you give a little background or history of the various Kit ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.