JAPAN’S TRADITIONAL QUALITY CURRENTLY WINNING ASIAN BEAUTY MARKET BATTLE OVER SOUTH KOREA’S FLASHY INNOVATION
April 1st, 2019
EAST Asia’s two personal care product industry giants – Japan and South Korea – have long been competing for major slices of the regional and global beauty market. At present, however, Japan’s industry seems to be performing more solidly than its rival, which is struggling with the fall-out of diplomatic problems with Asia’s largest market – China.
This is despite, according to market researcher Mintel, South Korea’s domestic personal care product sales reaching USD10.7 billion in 2018, which is a notable improvement from USD9.93 in 2017. But times ...
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