JAPAN’S INNOVATIVE COSMETICS SECTOR SEEKS OVERSEAS SALES AS DOMESTIC SALES CORE STARTS TO SHRINK IN NUMBERS
April 1st, 2017
Japan's cosmetics and personal care market is holding steady, although there are concerns that stability is being supported by strong consumption by the burgeoning number of tourists visiting the country combined with a weak yen. USD1 bought Japanese Yen JPY117 in December compared JPY100 in July, although it has since recovered to JPY110 (April). Those factors, in turn, may be masking weaker purchasing power by Japanese consumers due to the long-standing issues of economic uncertainty providing less disposable income and a declining and ageing population.
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