JAPAN’S DESCENTE CONTINUES TO INNOVATE TO GRAB MARKET SHARE IN COMPETITIVE GLOBAL KNITWEAR MARKET
November 1st, 2018
Already a world-leader in terms of knitted products for the sports clothing and outdoors-wear sectors, Japan’s Descente Ltd this July opened a state-of-the-art research and development centre that the company anticipates will help it create “the world’s fastest high-performance wear”.
According to the Osaka-based company, the new initiative is built on the concept of being “fast”. This, said a spokesperson, communicates both the idea of speed to help a competitor to win a race and the company’s drive to be recognised as the first-choice maker of ...
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