JAPANESE COSMETICS INDUSTRY INNOVATES TO KEEP PACE WITH CULTURAL CHANGES IN HOME COUNTRY
March 1st, 2008
BY JULIAN RYALL, in Tokyo
JAPANESE society is going through some dramatic changes that will have far-reaching effects on the nation's domestic consumption patterns in the immediate future, as well as over the longer term. Arguably one of the most susceptible to these changes will be the cosmetics industry, which will have to wrestle with rapidly changing demographics among its core customers.
Young, urban Japanese women are opting to marry and have children later in life and, with many of them continuing to live with their parents, they have a far higher ...
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