JAPAN WOMEN’S GROWING ASSERTIVENESS IMPACTS ON COSMETICS DEMAND
July 1st, 2007
BY GAVIN BLAIR, in Tokyo ON May 28 this year Japanese beauty queen Riyo Mori was crowned Miss Universe 2007 in Mexico City. The 20-year-old former ballet dancer who had studied in Canada and New York was the first Japanese woman to win the contest in nearly half a century. Yet many in her home country were somewhat nonplussed by her victory and some of the media reaction bordered on hostile. While some commentators voiced disapproval of her 'exotic oriental' eye make-up and her choice of a Geisha outfit for the National Costume section, it was a lack of the ...
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