JAPAN WAGYU MAKERS EYE OLYMPICS AS GLOBAL MARKETING OPPORTUNITY
October 1st, 2017
Work is underway to promote Japan’s quality wagyu beef to athletes and tourists visiting Tokyo for the 2020 summer Olympic Games to boost exports in the long term. While details have yet to be confirmed, marketers are developing plans to operate Olympics-related promotional events and special dedicated marketing spaces, maybe near the Olympic village for athletes.
“We want people to return home from the Olympics and Paralympics happy with their wagyu experience, and go out and buy it,” said Tsuyoshi Hishinuma, director of the Japan Wagyu Beef Export ...
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