JAPAN WAGYU EXPORTERS TARGET HIGH END OF AUSTRALIAN MARKET IN EXPLOITING END OF BSE-LINKED IMPORT BAN
September 1st, 2018
Japan’s wagyu producers are penetrating the Australian market following the lifting of an import ban on Japanese beef in May, but sales may be limited to the high-end market.
The ban had been in place for 17 years due to outbreaks of bovine spongiform encephalopathy (BSE) or mad cow disease in Japan.
In the intervening period, the Australia-produced wagyu market has boomed, but Japanese producers are promoting Japanese wagyu’s characteristics of high-level marbling and a melt-in-the-mouth texture, to encourage sales.
According to Dr Matthew McDonagh, chief ...
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