JAPAN TRADITIONAL CONFECTIONERS THRIVE IN DOMESTIC MARKET AND ARE INCREASINGLY EYEING EXPORTS
April 1st, 2019
JAPAN’S traditional confectionery market and production is imbued with the visual beauty and attention to detail that runs through so much Japanese culture, and exporters have started to explore their appeal to overseas markets.
These assessments have been partly driven by Japan’s ongoing international tourist boom, with foreign shoppers snapping up tasty treats that have been honed for domestic consumers for centuries.
A good example is traditional ‘namagashi’ confectionery, for instance made by renowned Kyoto sweet maker Tsuruya Yoshinobu, which was ...
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