JAPAN TARGETS ‘SILVER MARKET’ WITH AGE SPECIFIC PRODUCTS
August 1st, 2017
THE COSMETICS and personal care industry bases its wealth on personal consumption, targeting its products at the needs and desires of consumers writ large. This is as true in Japan as anywhere else – but in Japan, the industry faces a special problem – plummeting population levels, and a dramatic ageing of local consumers. Not only are there less people to sell products to, their age profile and formulation needs are shifting fast.
The personal care product sector has had plenty of time to prepare, however. It was as long as 20 years ago that the Japanese ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.