JAPAN’S LAWSON TO LEVERAGE HAWAII LAUNCH FOR MAINLAND US CAMPAIGN
April 1st, 2012
BY MARTIN FOSTER, IN TOKYO
Japan's number two convenience store chain Lawson is planning to use a Hawaii store launch as a springboard for an expansion into the US mainland, spokesman Yuuki Takemoto told just-food. "Chief Executive Officer, Takashi Niinami views the US market as second only to the Asian market in Lawson's strategy," Takemoto said.
Takemoto declined to reveal details on when and where Lawson's first mainland US outlets will be opened. However, he confirmed the company will open a data centre in Silicon Valley to analyse data garnered ...
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