JAPAN’S COSMETICS MARKET IS THE MOST VOLATILE IN THE WORLD
March 1st, 2007
BY JULIAN RYALL, in TokyoTASTES and trends come and go in cosmetics sectors, but the Japanese cosmetics market is arguably the most volatile of them all. With as many as 1,000 companies vying for a slice of the action - ranging from domestic names that have projected themselves around the world to foreign corporations bringing the chic of Paris or New York and small-scale specialists - the personal care products industry here needs to be constantly evolving.And while innovation and expansion into new areas keeps corporations on their toes, it may not be enough to ...
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