JAPAN PAINT SECTOR STRUGGLES TO SELL TO PRIVATE CONSUMERS, BUT B2B SEGMENT IS ROBUST
December 28th, 2023
Japanese paint manufacturers are facing challenging times - reducing costs where possible as the price of inputs rise, to reduce pressure on final product pricing as they deal with a local consumer market with declining consumption. Economic pressures caused by geo-political turbulence and the weak Japanese yen are both creating challenges, according to industry experts.
“Demand for paints in Japan [among the residential and private consumer segment] has been declining for the past few years,” a spokesperson of the Japan Paint Manufacturers Association told ...
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