JAPAN ‘MEAT DAY’ BOOSTS SALES
February 1st, 2017
Butchers, supermarkets and barbeque restaurants in Japan are gearing up for the national meat trade’s busiest day of the year, dubbed ‘Meat Day’ – on February 9. The auspicious date has been identified thanks to Japanese people’s love of play on words: both the ninth day of the second month and meat can be pronounced ‘niku’ (‘ni-kyuu’ for the numbers and ‘niku’ for meat).
“Meat Day is a boon as meat producers are able to prepare more meat for increased consumption,” said a senior meat processor manager. “It’s particularly important ...
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