JAPAN MANUFACTURERS INNOVATE TO SEIZE MARKET SHARE IN SHRINKING DOMESTIC MARKET
November 1st, 2014
Consumers in Japan are notoriously fickle and constantly in search of the next greatest product - and in a nation that takes its food very seriously, that applies doubly to the confectionery sector.Sales of ice cream have been strong in recent years and continue to grow, although chocolate confectionery sales came to Japanese Yen JPY342 billion (USD2.95 billion) in the calendar year 2013, a minor contraction on the previous year - blamed on poor weather during the traditionally busy summer months. Looking to the future, market-watchers warn that a more ...
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