JAPAN LAMB AND MUTTON SALES ON THE RISE AS CONSUMER KNOWLEDGE INCREASES

Retail sales of lamb and mutton are on the rise in Japan, boosting domestic production as well as imports from Australia and New Zealand. While sheep meat consumption remains minimal in the country, at only 0.1kg per capita in 2017, compared to pork (15.4kg) and beef and veal (6.6kg), according to the Organisation for Economic Cooperation & Development (OECD), 2017 marks its second consecutive year of this market’s growth. In Japan, sheep meat has traditionally been consumed outside the home due to poor awareness of cooking methods and a lack of ...


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