JAPAN ICE CREAM MAKERS READYING FOR POST-COVID GROWTH IN SALES
May 1st, 2021
The Covid-19 pandemic has depressed demand in some segments of Japan’s ice cream market, but manufacturers are weathering the storm and poised for continued improvement, according to industry experts.
The country’s second-largest confectionery segment has enjoyed continuous growth in the past 10 years. Japanese ministry of internal affairs and communications data (1) said expenditure by Japan-based consumers on ice cream has grown 135% from calendar year 2011 to calendar year 2020. In more recent years, specifically, total Japan ice cream market revenues ...
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