JAPAN HEATED TOBACCO MARKET BOOMS AS TRADITIONAL CIGARETTE SALES DECLINE
September 1st, 2018
Japan’s traditional tobacco market continues to contract, with fewer people smoking and more smokers expressing a desire to stop, but sales in the heated tobacco sector remain positive and are growing.
Less than 30% of Japanese adults now smoke, according to statistics released by the health, labour and welfare ministry in early September, the first time the figure has fallen beneath that threshold since statistics were first collated in 1986.
For men, 29.4% smoked, down 0.8% from one year previously, while the rate fell to a record low of 7.2% of women. Of ...
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