JAPAN FOOD MANUFACTURERS TARGET INCREASINGLY WEALTHY SOUTHEAST ASIA
May 10th, 2014
JAPANESE food manufacturers are targeting south-east Asia as key export markets, leveraging their products' sophisticated, fashionable and healthy image. Indeed, with a significant proportion of south-east Asian consumers becoming richer, the perception that Japanese brands can be relatively expensive can help marketing and certainly not harm sales, they say."Incomes in south-east Asia are steadily increasing and consumers there are more frequently making purchase decisions using the same or similar criteria as consumers in more mature markets - such as Japan," ...
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