JAPAN COSMETICS SECTOR INNOVATES TO SURVIVE TOUGH ECONOMIC ENVIRONMENT
April 1st, 2010
BY JULIAN RYALL
JAPANESE industries in general have had a tough past couple of years and the cosmetics sector is no exception. That said, manufacturers here have largely stressed the positive and developed a range of innovative new products that meet the needs of ever-more demanding consumers and opened up new product areas.
According to statistics provided by Japan's ministry of economy, trade and industry, shipments of cosmetics stood at 91.9% of their 2008 value in 2009, with the value of those shipments falling to Japanese Yen JPY13.854 billion (US $ USD148 ...
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