JAPAN: COSMETICS SECTOR FOCUSES ON THE IMPACT OF AGEING POPULATION
April 1st, 2011
BY KELLY WETHERILLE
JAPAN is home to the world's oldest?and most rapidly ageing?population, which is creating new challenges in both product development and marketing for companies across the beauty and personal care sector. How brands address this new demographic landscape will likely determine their future success in what is already one of the world's most competitive and saturated markets.
According to data published by the USA's Central Intelligence Agency (CIA), 22.2% of Japan's 126.8 million people were aged 65 and over in 2010, compared to 16.2% in the UK ...
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