JAPAN COSMETICS PRODUCERS MOVE SLOWLY TOWARDS BIO-BASED OILS AND FATS, ESPECIALLY IN HIGH END PRODUCTS
December 1st, 2008
BY KARRYN MILLER
AS Japanese consumers seek out innovative cosmetics, homegrown beauty brands must continuously come up with novel products to keep their place within the industry and the use of bio-based oils and fats in formulations is an important part of that process.
Shiseido is one predominant market player using fresh makeup lines to revitalise sales. Their new lipstick, to be released in February 2009, features Shiseido's proprietary Super Hydro-Wrap Vitalising DE?containing bio-based oils (including macadamia oil) that is said to blend well with water ...
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