JAPAN CHEWING GUM SALES FALL AS CONSUMERS GET PICKY
February 8th, 2015
Japan's confectionery manufacturers have a reputation for being creative when it comes to new product lines, and when it comes to bubble gum and chewing gums, companies will need all the innovation they can manage. Domestic sales in the segment have been falling sharply. Total Japan-based sales of all kinds of gum came to Japanese Yen JPY171.6 billion (USD1.44 billion) in 2009, with chewing gum accounting for JPY164.3 billion (USD1.38 billion) of that total and bubble gum a mere JPY7.3 billion (USD61.15 million), according to trade sources and national statistics ...
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