JAPAN BEEF SUPPLIES TO INDONESIA ON THE RISE

JAPANESE eateries are expanding in Indonesia as the appetite for beef rises among south-east Asia’s most populous country’s growing middle class. In 2016, Indonesia’s beef consumption was 1.84 kg per capita (its population is 261 million), up from 1.45 kg a decade earlier, according to business researcher Statista. By 2020, that figure is expected to rise to 1.96kg per capita and, by 2025, to 2.13kg per capita, through greater disposable income. Japanese brands offering popular dishes such as steak, ‘gyudon’ (a bowl of thin strips of beef over rice) ...


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