ITOEN BUYS CHICHIYASU AIMING AT JAPANESE DAIRY MARKET
April 1st, 2011
BY WANG FANGQING
Major Japanese softdrinks maker Itoen is pushing into the food sector, paying Japanese Yen JPY10 billion (USD12.2 million) to fully acquire Chichiyasu, a Hiroshima-based dairy product maker. ''We hope the deal will enrich our product line to meet the increasingly diversified market,'' said a Tokyo-based Itoen spokesman. Established in 1886, Chiyayasu has long-been a yogurt supplier in the Chugoku area of west Japan.'' In the future, we will promote Chiyayasu's products nationwide, and enhance our sales force in west Japan,'' said the spokesman, ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.