ITALY’S COSMETICS INDUSTRY EXPORTS KEEPS SALES BUOYANT DURING TOUGH ECONOMIC TIMES
April 11th, 2014
WHEN the Percassi family, owners of the successful make-up brand KIKO Make Up Milan, purchased in October 2013 a UNESCO-listed historic industrial site called Crespi d’Adda in northern Italy, it was not only a sign of their success, but proof of the old adage that tough economic times can be good for the beauty industry. Selling more than 1,500 products ranging from cosmetics to skin and body care, and related accessories, KIKO is among Italy’s fastest growing cosmetics and beauty brands. It posted gains in 2013, thanks to its low cost, high quality ...
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