ITALY’S BPC MARKET RESILIENT DESPITE CONSUMER SPENDING CRUNCH
January 3rd, 2015
The days of Italian consumer spending extra Euro on a high performing hydrating face cream or premium fragrance may be on hold as the majority of Italian consumers are currently seeking better value for money in their beauty and personal care (BPC) purchases. However, the reputation of Italian BPC products remains high internationally, and the industry could export its way out of any potential domestic market problems.Figures from 2014 reveal that Italy’s BPC market remained relatively stable despite the country’s depressed economy, which slipped back into ...
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