ITALY BEAUTY CONSUMERS START TO SPEND MORE AS COUNTRY’S ECONOMIC GROWTH INCHES FORWARD
January 1st, 2020
ITALY’S cosmetic and personal care product market remained strong through 2019, with major players in the industry focused on strengthening digital retail and production strategies to further connect with consumers, while deepening their presence in foreign markets, particularly in Asia.
The year 2019 was also dynamic in terms of acquisitions, with a handful of Italian BPC (beauty and personal care) companies buying businesses that specialise in new and different products to extend their reach in new product categories, both domestically and abroad.
One of ...
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