ITALIANS STRONGLY SUPPORT COUNTRY OF ORIGIN LABELLING, SURVEY SHOWS

The majority of Italians want to know where their food comes from, according to the results of an 11-question government survey gauging consumer opinions on the importance of food product traceability. Launched by Italy’s ministry of agricultural, food and forestry policies last November (2014), 26,500 Italian consumers participated in the online survey until March 31, 2015. According to the questionnaire, 96% of respondents said it was very important that labels clearly stated a food product’s country of origin, while 84% said it was very important that ...


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