ITALIAN WINE PRODUCERS SCORE MARKETING AID FROM EU
December 1st, 2007
BY KEITH NUTHALL
ITALIAN wine producers are the biggest beneficiaries of the latest funding from the European Commission to promote sales of European Union (EU) wine outside the EU. The Italian Wine Union (UIV) will receive Euro 1.9 million over three years for marketing campaigns. It is one of three major sales subsidies announced yesterday (10/12) by the Commission, for campaigns whose main target markets are the USA, Russia and China. The other two are Euro 1.4 million for the German Wine Institute (DWI) and Euro 673,000 to Hungary's European Kiralyi Borok ...
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