ITALIAN TOBACCO INDUSTRY HOLDS ITS BREATH AHEAD OF ANTICIPATED SUBSIDY DECOUPLING

BY ERIC LYMAN, in Rome THE ITALIAN tobacco industry is currently in a holding pattern, mid-way between two milestones: the 2005 ban on indoor smoking that had a dramatic impact sales that the industry has yet to recover from, and a change in European Union (EU) subsidy rules scheduled for 2010 that could have a far greater effect on total production from Europe's largest tobacco producer. It is the 2010 deadline that has Italian industry players talking. If there is no last-minute change in EU rules, next year's growing season will be the last under the current ...


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