ITALIAN CONSUMERS’ PASSION FOR BEAUTY MEANS RETAILERS STILL WANT TO INVEST IN ITALY, DESPITE ITS SLUGGISH ECONOMY
January 1st, 2019
Considerable investments continue to be made in Italy’s beauty and personal care market continue despite this being a stagnant market, according to sector-specific and general economic data and forecasts,
Despite this, global retailers in the beauty and personal care (BPC) industry continue to eye up what remains one of continental Europe’s largest domestic BPC markets, knowing that consumer demand remains solid, even if not growing. An important retail opportunity arose in August 2017, when the Italian government approved a bill to boost competition in a ...
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