ITALIAN CHRISTMAS BOOK SALES DISAPPOINT IN 2007
January 1st, 2008
BY ERIC LYMAN, in Rome
50
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THE CHRISTMAS and New Year season has long been a bright spot for the struggling Italian publishing industry, but in 2007 seasonal sales failed to hold the line. Sales were 10% lower than the previous year. During most years, more books are sold in December than during any other two months combined, and the month has for the most part resisted Italy's two decade-long trend of falling book sales.
However, preliminary information from market research company Ricerca-Demoskopea said 7.5 million books were sold over the three weeks ...
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