ISRAEL’S ORGANIC AND NATURAL SECTOR SHIFTS FROM EXPORTS ONLY TO DOMESTIC SALES FOCUS
May 1st, 2017
ISRAEL’S booming natural and organic cosmetics sector has grown largely because of its focus on scoring international sales and manufacturers have in the past shown less interest in increasing the local market base. But this strategy has been changing significantly of late.
“A prominent example of this is AHAVA – a cosmetic brand known for using Dead Sea minerals and mud in its products. Even in Israel, its stores target tourists rather than locals,” an analyst from London-based market intelligence company Euromonitor said. Other companies that are ...
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