IRAN’S ROCKY BUT REWARDING COSMETICS MARKET
October 12th, 2022
In recent years, Iranians have been driving growth in the Middle East’s cosmetics market, but worsening economic and political developments in Iran have restricted this growth. That has not deterred some personal care product companies, however, who continue to prosper in the country, whose market of 84 million people has significant potential.
Iran’s cosmetics, skin care and hair care industry has faced an increasingly unstable and unpredictable economic environment, due largely to sanctions imposed by the US and other governments, as well as the UN. This ...
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