INTERNET MARKET OPENING
March 1st, 2004
BY KEITH NUTHALLA SURVEY by European Union (EU) market research organisation Eurobarometer has revealed that there is immense potential for growing Internet usage in southern Europe. A survey showed not only were 43 per cent of EU citizens still unconnected to the Internet, there were huge regional variations. In the north, there is a mature market, with 37 per cent of Swedes, 36 per cent of Danes and 31 per cent of the Dutch having made e-commerce purchases. By contrast, southern Europe is virgin territory, with only three per cent of Greeks, four per cent of ...
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