INTERNATIONAL SOURCING CHOICES REQUIRE INSIGHTFUL DECISIONS FROM BRANDS
March 1st, 2016
WHILE international clothing buyers today have a lot of sourcing choices, this multiplicity of options can bring its own management headaches, making it important that brands make subtle, complex and fluid purchasing decisions to keep ahead of the competition, Global research firm McKinsey's biannual sourcing survey – last published in 2015 – of chief procurement officers (CPOs) at leading apparel companies is an interesting window onto today’s complex sourcing landscape. The survey confirms that China’s undisputed dominance of global apparel ...
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