INTERNATIONAL SIZING STANDARDS EXPAND: BUT THERE IS STILL ROOM TO GROW
June 1st, 2011
BY KARRYN MILLER
WHILE the goal for many clothing manufacturers and brands is to gain an international presence, there is a key risk associated with selling the same designs in different global markets - the more far and wide that clothing designs go, the more shapes and sizes they must come in.
In the Netherlands, for example, the average woman is 1.67 metres tall and weighs 72 kilograms. In Japan, on the other hand, the average woman is 10 centimetres shorter (1.57 metre) and 21 kilograms lighter (51 kilograms) according to the International Organization for ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.