INTERNATIONAL RETAIL CHAINS ENTERING CHINESE SWEET BAKERY MARKET
July 2nd, 2014
AN INFLUX of big-brand café and convenience retail chains is whetting China’s appetite for sweet bakery, including in smaller cities. Brands are diversifying and moving upmarket, offering coffee and seating.Take Beijing’s Beixinqiao, in the city’s older quarter, a busy intersection of residential blocks and a hub for restaurants and youth-focused fashion stores. One of China’s leading bakery chains, Taiwan-owned ‘85˚C’, has in the past year expanded its floor space to add tables – so consumers do not just take-away product, but eat on premises. ...
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