INTERNATIONAL FRAGRANCE ASSOCIATION PRESIDENT TALKS TRADE SECRETS

BY DAVID HAWORTH, IN BRUSSELS 'CELEBRITY' fragrances have become such a huge industry that even the Pope now has his own eau de cologne - according to Italian perfumer Silvana Casoli, (whose clients include Madonna and the King of Spain), this unique blend reflects the German pontiff's love of Bavarian forests and their flora and fauna, creating an aura of "peace and tranquility". The fragrance is not for sale - at least not in Pope Benedict XVI's lifetime - but will remain an academic addition to the burgeoning world of signature scents. Emerging ...


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