INTERNATIONAL COTTON GROUP CONSIDERS PROMOTING THEIR FIBRE FOR FIRST TIME
October 2nd, 2013
SENIOR figures within the global cotton industry are considering promoting sales of their fibre proactively for the first time, as price shifts are allowing synthetics to seize more market share. Kevin Latner, president of Cotton Council International, argued at the International Cotton Advisory Committee’s (ICAC) 72nd plenary session, in Colombia, for the industry to persuade consumers that cotton is a sustainable and quality fibre. "We know that consumers prefer cotton, but we need to do a better job of communicating the social and environmental benefits of ...
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