INTERNATIONAL BRANDS SEEK SALES IN EMERGING MARKETS
August 1st, 2012
BY SHEENA ROSSITER, IN SÃO PAULO; RAGHAVENDRA VERMA, IN NEW DELHI; HELEN CLARK, IN HANOI; AND WANG FANGQING, IN SHANGHAI
WHILE the focus on emerging markets for the big international clothing brands has often been to view them as outsourcing opportunities, the truth is that there are a lot of people with a lot of money in these countries. And they like to buy clothes. So, go-ahead international companies have sought to gain a presence in emerging markets, hoping to reap dividends as their economies grow.
Take Brazil. Its clothing brands have been notorious for ...
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