INTERACTION BETWEEN INGREDIENTS AND PACKAGING A KEY ELEMENT OF FUTURE DRINKS PRODUCTS
July 1st, 2011
BY MJ DESCHAMPS
With drink consumers increasingly choosing beverage options that fit their lifestyles - and do not just quench their thirst - innovations taking place in drinks packaging show that in the future, containers will be just as important as contents.
With the functional drinks market predicted to be of key importance within the beverage industry in the future, Rick Haffner, beverages industry manager at market researchers Euromonitor, said that this sector will have a big effect on packaging innovations. "Sometimes, making a beverage with ...
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